De Vorm
Tasked with rebranding a Dutch furniture company, De Vorm, I chose to focus on its commitment to sustainability and eco-friendly. The project included a product catalog, care and maintenance pamphlet, and website redesign.
Following the rebrand, I developed a collaboration between De Vorm and independent artist Pavlov Visuals. The collaboration introduces bold colors and patterns not typically found in previous De Vorm collection. Therefore, introducing the brand to a new audience while still maintaining its dedication to sustainable design.
Year
2024
Catalog & Care Guide
Not typically found in today's advertising, De Vorm utilizes printed, recyclable catalogs as a key marketing tool. The following includes spreads from the catalog, as well as a Care & Maintenance Guide that is included in all products.
Website
With De Vorm having no physical retail locations, the usability of its website is essential. The following includes an About Us page and Product page.
De Vorm x Pavlov Visuals
Pavlov Visuals is an American graphic designer and illustrator based in Dallas, Texas. To announce the collaboration, I created a pop-up event announcement, product catalog, and website product page. Each piece was designed to showcase the vibrant patterns and bold color palette of the collection.
Collaboration Landing Page
To celebrate the collaboration, De Vorm launched its first-ever pop-up shop. The event gave customers the opportunity to experience the vibrant pieces firsthand.
Pop-Up Activation
