Kawaii Stars
Tasked with creating a candy brand, I chose to introduce Konpeitō, a traditional Japanese sugar candy, to an unfamiliar market. While popular in Japan, Konpeitō remains relatively unknown in the United States. To help bridge that gap, I developed Kawaii Stars, a brand that embraces the playful aesthetic of Japanese kawaii culture.
Year
2024
The packaging combines illustrations, hand-lettered typography, and vibrant colors to capture the playful spirit of kawaii culture. When consumers pick up the product, they are greeted by the Konpeitō character featured on the top of the box. Upon opening the package, the candy is revealed in a sealed cellophane bag that preserves freshness while allowing the colorful Konpeitō to remain visible.
