Kilby Block Party is an independent music festival that began in 2019. In 2025, it entered its sixth year and has grown into the largest indie music festival in Salt Lake City, drawing approximately 25,000 attendees per day from around the world. The 2025 lineup poster was created by Chloe Monson, while Tom Peterson and I created the remaining branding and festival assets. This project includes marketing materials, merch, credentials, and signage.