Mixed Bakehouse
For my BFA capstone project, I created Mixed, a personal exploration of culture through the art of baking. Baking has always been a passion of mine. For this project, I set out to answer the question:
How can I teach myself and others about different cultures by sharing the experience of baking their traditional pastries?
I selected eight unique dishes from around the world, baked each one, and documented the process with photography. The project was further expanded into packaging, social media content, menus, and additional brand materials.
Year
2024
Where Global Flavors & Community Unite
Packaging
Packaging includes a 12×12 box, 4×4 single box, and 6×2 slide box. Each package is designed with custom sticker seals for decoration and freshness. All menu items can be packaged in one of the three formats.
All stickers are hand letters and hand-drawn illustrations. Orange, purple, and tan are the only colors used in branding. The warm color palette is inviting, but still allows for an energetic feel.
Full Menu
Bakery Freebies
To encourage repeat visits and create memorable customer experiences, I designed a variety of branded materials, including collectible trading cards, rotating monthly menus, and recipe books.
Monthly Menus
Four limited-time international desserts are introduced each month, bringing a new experience to every visit.
Business Cards
Colorful business cards capture customers’ attention and provide a memorable way to share contact information.
Quarterly Recipe Book
A free quarterly recipe book featuring four international dessert recipes. This encourages customers to bring the bakery home!
Trading Cards
Each order comes with a collectible trading card that shares the history behind one of the bakery’s international desserts.
Community is key at Mixed. We support this through monthly donations to international charities, hosting events, and a range of ongoing initiatives. Follow us on Instagram to stay connected!