Pythagoras App
Cooking with a vegan diet often requires additional planning, as many common recipes include animal-based ingredients that must be substituted. Pythagoras was designed to simplify this process by helping users discover suitable plant-based replacements. The platform also enhances the cooking process with features such as shopping list creation and saved ingredient tracking.
Year
2024
The name Pythagoras is inspired by Pythagoras of Samos, the ancient Greek philosopher and mathematician. The brand identity draws from mathematical concepts, with a visual focus on angles and geometry.
User Flow
Social Media
The brand identity extends into the app’s advertising strategy which is primarily social media. To further connect with the target audience, promotional content also heavily features vegan cooking photography.
